Key Opinion Leaders (KOL) are China's influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.| Ecommerce China
It can be difficult to make a choice when looking at the variety of Chinese ecommerce platforms available. This guide will help you see clearer| Ecommerce China
Open Image…Save ImageOpen Image (using #TmpD/ia)… To the people who already are familiar with Chinese social media or E-commerce platforms, they must already hear about WeChat, Weibo, Taobao, Tmall, even JD, Suning, Kaola, VIP.com, etc. however there is a new but useful app you also should note down, and it is called Xiaohongshu (Little Red Book). Xiaohongshu is a...| Ecommerce China
If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make...| Ecommerce China