In this episode of Lets Talk ABM, we speak to Alessandra Possamai, ABM Manager at Shutterstock about the importance of alignment and why the account experience lies at the heart of ABM.| resources.strategicabm.com
Sales and Marketing Alignment is key to a successful ABM program. Check out 6 ways that sales and marketing alignments helps to avoid ABM failure.| insights.strategicabm.com
Meet Alex Treasure, Global Marketing Manager for Learning Content at Kineo. Here we share the story of Kineo’s ABM quest to forge new relationships.| insights.strategicabm.com
Meet Ofer Yatziv-Green, the Marketing Manager at GlobalSign. Here we share the story of the GlobalSign’s ABM growth journey .| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Kathryn Nimmo, ABM Marketing Manager at HP, about building credibility with ABM. Here are the key takeaways.| insights.strategicabm.com
See how Acxiom generated £1.5m pipeline in just 120 days with ABM. ABM Heroes shines a light on the great work of Jo Robson, Marketing Director, International at Acxiom, as she launched a data-led ABM strategy.| insights.strategicabm.com
In a recent episode of Let's talk ABM, we spoke with Phillip Angerhofer, Global Lead Expansion Marketing at ON24, about the importance of a strong ABM team. Here are the key takeaways.| insights.strategicabm.com