We produce a FOCUS Black edition of each general market study. FOCUS Black reports can be purchased á la carte or as part of an Insights Partnership.| Horowitz Research
SYNDICATED RESEARCH BECOME A HOROWITZ INSIGHTS PARTNER Becoming an Insights Partner is like adding Horowitz consultants and analysts to your research and insights team. Become a Horowitz Insights Partner and gain access to the most comprehensive studies and consulting available on the state of the evolving media ecosystem, how consumers interact with content and brands, and how […]| Horowitz Research
The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s new annual report, FOCUS Black Volume I: Subscriptions 2024.| Horowitz Research
Growing up, I was taught the importance of treating everyone with respect, love, and compassion. These values have guided me throughout my life, especially as I developed relationships with family, friends, and colleagues who identify as part of the LGBTQIA+ community. LGBTQIA+ individuals represent 1 in 5 (21%) younger American adults (18-34 years old), according to the State of Media, Entertainment, and Tech: Viewing Behaviors 2024 report.| Horowitz Research
FOCUS Generation Next provides a comprehensive look at Gen Z, their relationships and behaviors around video content (long form, user generated, eSports, etc.), entertainment (including gaming), relationships with brands, and what brands need to consider when looking to engage these politically aware digital natives.| Horowitz Research