Learn how Gaussian Processes model time series data using covariance matrices and kernel functions with practical examples.| Recast
Explore the replication crisis, P-value pitfalls, and their impact on Marketing Mix Modeling. Learn best practices for reliable analysis.| Recast
When it comes to marketing, nobody knows with 100% certainty what will work. Nobody has a crystal ball. Or do they?| Recast
Have you ever heard someone use the word "Bayesian", and wondered what that meant, and why it was better? You're in the right place.| Recast
Discover essential insights on gathering historical marketing data and navigating data challenges for impactful marketing mix modeling (MMM).| Recast
Explore the limitations of digital tracking in e-commerce marketing and its impact on campaign evaluation and strategic decision-making.| Recast
Recast’s MMM employs Bayesian statistics. Discover why Bayesian approaches are transforming marketing attribution for top brands.| Recast