Mental Availability: How To Make Your Brand The Obvious Choice (At The Purchase Moment)
Why Rolex increased its ad budget in the 2008 crisis, how mental availability shapes customer decisions, and how to use it to grow your brand:| Frontera
Why Rolex increased its ad budget in the 2008 crisis, how mental availability shapes customer decisions, and how to use it to grow your brand:| Frontera
How category ladders shape buying decisions and how to use them to become the obvious choice in your category:| Frontera
Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
How Financial Times stood out as a new newspaper, how “isolation” increases memorability, and how to make your brand distinct:| Frontera
How a fruit supplier dominated the market with one product, how sacrifices grow brands, and three sacrifices you can make for your brand:| Frontera
How LEGO came to the brink of bankruptcy, how a 35-year-old CEO saved it, and how to do company analysis for a successful positioning:| Frontera
