Why A Winning Brand Positioning Demands Weaknesses (And How To Embrace Them) - Frontera
Why Listerine embraced its medicine taste, why a winning positioning requires tradeoffs, and how to reinforce your differentiation:| Frontera
Why Listerine embraced its medicine taste, why a winning positioning requires tradeoffs, and how to reinforce your differentiation:| Frontera
How a rental company with seven cars became a global giant, how to find gaps in crowded markets, and how to find your brand’s unique positioning:| Frontera
How Five Guys went from 5 locations to 1700+ without advertising, how a brand charges 10x for vitamins, and why simple brands win:| Frontera
How Marlboro risked its growth with light cigarettes, why Rolex created Tudor, and how to avoid brand dilution:| Frontera
How Aston Martin became an iconic brand, why Rolex doesn’t sponsor football matches, and how to use brand associations to occupy customers’ minds:| Frontera
How BMW became the ultimate driving machine, why your brand needs an enemy, and how to counter-position against a competitor to grow faster:| Frontera
