Quantifying customer value can turn the “what have you done for me lately” question into a productive conversation that results in higher renewal rates.| Product Management University
Product management and customer success bookend the customer value continuum. Here's why they need to be best friends if they're not already.| Product Management University
The customer account roadmap as the perfect blend of account strategy, execution tactics, and a metrics dashboard. Here are 5 steps to create one.| Product Management University
The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization down.| Product Management University
There are two things to consider when it comes to being more strategic in your customer discovery. One of them is obvious and the other is rarely if ever discussed.| Product Management University
The biggest mistake companies make with customer advisory boards is they spend too much time validating their own plans and priorities.| Product Management University