PR Evaluation: Top Metrics and Tools to Use in 2025
Enhance your PR evaluation process with effective measurement strategies. Learn how to track success and improve future campaigns.| Prowly
Enhance your PR evaluation process with effective measurement strategies. Learn how to track success and improve future campaigns.| Prowly
Learn how to measure, manage, and improve brand perception with proven PR tactics that keep your reputation afloat.| Prowly
PR experts shed light on the meaning of PR outreach, along with best practices and real-life media outreach examples. Make sure to check it out.| Prowly
Let’s take a look at the major PR tasks plaguing PR pros these days, and talk about how to make your day significantly more productive with PR automation.| Prowly
Explore AI for Public Relations: uncover the benefits & risks and harness artificial intelligence communication in the digital transformation.| Prowly
Measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Here's how to create your PR reports.| Prowly
A PR campaign is a planned list of activities on various media platforms with a specific end goal in mind. Here's how to create an effective one.| Prowly
Let’s dive into what, exactly, PR measurement looks like, public relations KPIs you’ll want to be tracking, and some tools that you can use to get started.| Prowly
The PESO model in public relations helps PR professionals tie their work to specific business outcomes. Here is what it is and how it works.| Prowly
Discover the best and worst PR crisis management examples and learn effective PR crisis management strategies to mitigate the damage.| Prowly
Keep your finger on the pulse of what is being said about your brand! Here’s why media monitoring is important for PR professionals.| Prowly
Can you develop an effective PR strategy without knowing who is talking about you and what are they saying? You can't. Here's how to do media monitoring.| Prowly
Learn what share of voice (SOV) means in marketing and PR and how to calculate share of voice for your brand. See recommended tools.| Prowly
Earned media may sound like hard work, but we’re here to dispel that myth. Here is how to create an earned media strategy that works.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Learn how to use the full potential of paid, owned and earned media and create a comprehensive and beneficial PR strategy.| Prowly
Do you want to invest in paid campaigns but you have no idea where to start? Check our comprehensive guide with examples!| Prowly
