A PMM’s guide to customer and partner marketing
Discover how product marketers can collaborate with customer and partner marketing professionals to create an exceptional GTM plan. Learn more.| GTM Alliance
Discover how product marketers can collaborate with customer and partner marketing professionals to create an exceptional GTM plan. Learn more.| GTM Alliance
Case studies are one of the most powerful content tools in the GTM playbook. Buyers are looking for third-party validation, and what better than a peer who’s made a similar decision? In case studies, sellers have an external voice sharing what your solution provides and the value it delivers.| GTM Alliance
Launching a new product can feel a little daunting. How can you ensure you get your product offering to the right customers at the right time? That’s where a solid GTM strategy comes in. Follow this step-by-step framework for continued GTM success!| GTM Alliance
Sandeep John, Head of Marketing at Prismforce, reveals how to create an ideal customer profile (ICP) and use it to boost your marketing strategies.| GTM Alliance
A Go-to-Market strategy outlines how a company will introduce and sell a new product to its customers. Learn the steps and tools you'll need for success.| Revenue Operations Alliance
