If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
CI is no longer just about knowing what your competitors are up to, it’s also about building a smarter, more agile business.| Competitive Intelligence Alliance
A competitive intelligence career offers a unique blend of research, strategy, and influence.| Competitive Intelligence Alliance
When you focus, align, and enable your teams with purpose, you don’t just hold your ground – you win it back.| Competitive Intelligence Alliance
The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance