I was recently invited to guest on a podcast for entrepreneurs. 1.5 minute read And I almost agreed… until I saw their Terms & Conditions. They asked to own and make unrestricted use of my voice and likeness, real or edited, for all time, in any medium, for no money. Check out this clause in…| That White Paper Guy
A white paper needs an idea that's not too big, not too small. Just like Goldilocks, you need an idea that's just the right size. Here's how to find one.| That White Paper Guy
The tendency to add IZE to nouns has been going on for centuries. But writers should really avoid it, and use IZE words sparingly. Guest post by Bob Bly.| That White Paper Guy
And when it isn’t, do less of it. That’s a pretty good rule of thumb for how to promote your white papers. People often ask me, “How do I get anyone to notice my white paper?” Well, you have to promote it. Here’s my checklist of the 18 must-do promotions. Beyond those, you can start…| That White Paper Guy
You can add "tion" to any verb to turn it into a noun. But in my book, that's the wrong way to go. Here's what to do instead.| That White Paper Guy
