If you ask B2B salespeople, many will say their toughest competitor is not another company. It’s the prospect not doing anything. They doesn’t make any decision They don’t take your solution to their boss They dither, delay, make excuses, or stop responding And your salesperson’s best efforts lead to nothing. That’s why your white paper…| That White Paper Guy
Using styles in Word can save writers time, make us look more professional, and help our reviewers and designers do their jobs better.| That White Paper Guy
Don't let poor design ruin your white paper. Use this checklist of 20 design tips to make your white paper readable, professional, and scannable.| That White Paper Guy
This quick-start guide to writing a white paper explains all the basics, and offers many tips and resources to help you avoid common pitfalls.| That White Paper Guy
Bullets make a list easier to scan. But are your bulleted lists as sharp as they could be?Here are four tips to help make every bullet count.| That White Paper Guy
Sometimes you need one white paper to speak to multiple audiences. Here are 6 tips how to do that.| That White Paper Guy
A quick roundup of six easy ways to get better results from ChatGPT.| That White Paper Guy
Just finished a white paper? Now tell the world about it. Use our checklist of 18 must-do promotions for any white paper.| That White Paper Guy
All marketers should go mobile-first, right? For long-form content like white papers? I don't think so. And here's why not.| That White Paper Guy
Make your next white paper a smash hit, with this free special report.| That White Paper Guy
A good topic can make the difference between a white paper that works well, and one that falls flat. Read on for tips on choosing a good white paper topic.| That White Paper Guy
A white paper needs an idea that's not too big, not too small. Just like Goldilocks, you need an idea that's just the right size. Here's how to find one.| That White Paper Guy
The tendency to add IZE to nouns has been going on for centuries. But writers should really avoid it, and use IZE words sparingly. Guest post by Bob Bly.| That White Paper Guy
Quick tip: When a promotion works, do more of it | This just in: Don't tell us you're honest | I told you so: B2B prospects are distracted | Book Giveaway Extended| That White Paper Guy
That’s a great question. Here’s my answer, some lively comments, and some updated comments I posted after musing on this some more. I was fortunate to learn my craft writing for traditional magazines. From 1985 to today, I wrote close to 1,000 magazine articles, mainly about technology, for everyone from accountants to woodworkers. One thing…| That White Paper Guy
Quick tip: Make your exec summary a Mini-Me | This just in: AI took their jobs. Now they get paid to make it sound human | What I'm Reading: The Three-Body Problem | June Book Giveaway| That White Paper Guy
Quick tip: Use AI for tech support | Big idea: How to de-position the competition [case studies] | Just for fun: All the papers of the rainbow| That White Paper Guy
Many white papers try to attack the competition. But how? Here are four steps on how to de-position any competitor, with case studies and quick tips.| That White Paper Guy
I've worked on 321 white papers for clients all over the world. Get my help to avoid common pitfalls and publish a white paper that gets results.| That White Paper Guy
Quick tip: Shun the "tions" | Still relevant: My 2014 interview in Huffington Post [with samples] | Still irrelevant: some poor advice | April Book Giveaway| That White Paper Guy
You can add "tion" to any verb to turn it into a noun. But in my book, that's the wrong way to go. Here's what to do instead.| That White Paper Guy
Guest tip: Excise the IZEs | Netline 2024 report on B2B Content | April Book Giveaway extended| That White Paper Guy
Quick tip: Build your own list of experts | This just in: AI is enshittifying the web! | Another book winner from the AI survey | Don't miss checklist: 12 ways to humanize your content| That White Paper Guy
