A clickmap is a visual representation of clicks by users on website elements. It shows you how users browse your website so you can optimize it accordingly.| VWO Glossary
In this post, we share the reasons why it is important for your business to do landing page testing, along with tools and ideas to help you get started.| Blog
Collect, unify, and enrich your customer data to optimize experiments, personalize buying journeys, and fine-tune marketing campaigns.| Website
Landing page optimization (LPO) is the process of optimizing landing pages to boost conversions. Learn tips & examples in this guide written by experts.| Website
VWO Platform is equipped to maneuver your entire optimization program. It lets you test experiences, understand customers, personalize buying journeys, and continuously measure conversion success.| Website
Session Recording is a tool for recording sessions (without PII) of website visitors & gain behavioral insights. Learn how it works, its benefits, challenges, and mistakes you should avoid.| Website
Customer Experience Optimization is the art of improving a customer's journey throughout their lifecycle while maintaining your brand’s image. Learn more.| Website
Learn how VWO customers achieve higher customer engagement & site conversion rates through these real-life case studies & success stories.| Website
Multivariate testing helps analyze the performance of multiple page elements in various combinations to understand which one leaves the highest impact. Learn more with examples.| Website
VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.| Website
Find our list of the top 11 best free heatmap tools to boost your conversions. Compare price plans to select amongst them.| Blog
VWO Insights empowers brands to identify frictions in the visitor journey and enhance website experiences using session recordings, heatmaps, surveys, and forms.| Blog
The drop-off rate sometimes referred to as the abandonment rate, is the percentage of visitors who visit the website and enter the conversion process (the funnel) but do not proceed further or take the desired action.| VWO Glossary
A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.| Website