A clickmap is a visual representation of clicks by users on website elements. It shows you how users browse your website so you can optimize it accordingly.| VWO Glossary
Explore ideas on a/b testing for landing pages, split testing on landing pages for better conversion of the traffic received on the page| Blog
Collect, unify, and enrich your customer data to optimize experiments, personalize buying journeys, and fine-tune marketing campaigns.| Website
Website optimization is process of using strategies & experiments to improve performance of your website, drive traffic & increase conversions. Learn more.| Website
As Google Optimize has now completely shut down, check out 15 best a/b testing tools & software, split URL testing tools, and multivariate testing tools. Get more details about them.| Blog
VWO Platform is equipped to maneuver your entire optimization program. It lets you test experiences, understand customers, personalize buying journeys, and continuously measure conversion success.| Website
Learn the difference between click-through rate(CTR) & conversion rate, CTR formula, conversion rate formula, how to calculate CTR and conversion rate, and more.| Blog
Website surveys are a means of gathering both qualitative & quantitative feedback on your website or products directly from the users. Learn more.| Website
Session Recording is a tool for recording sessions (without PII) of website visitors & gain behavioral insights. Learn how it works, its benefits, challenges, and mistakes you should avoid.| Website
Customer Experience Optimization is the art of improving a customer's journey throughout their lifecycle while maintaining your brand’s image. Learn more.| Website
Learn how VWO customers achieve higher customer engagement & site conversion rates through these real-life case studies & success stories.| Website
In this guide, know more about how to grow website traffic. Learn about the different ways, followed by experts, to increase your website traffic.| Website
Multivariate testing helps analyze the performance of multiple page elements in various combinations to understand which one leaves the highest impact. Learn more with examples.| Website
Heatmap is a data visualization tool that helps businesses analyze how visitors interact with their website. Learn about types of heatmaps, when to use them, and more.| Website
VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.| Website
Heatmap is a graphical representation of the most engaging areas of a website.| VWO Glossary
Form Analytics is an in-depth analysis of visitors' interaction with forms present on a website. Read this guide containing examples to know more.| Website
Find our list of the top 11 best free heatmap tools to boost your conversions. Compare price plans to select amongst them.| Blog
In this post, learn how eye tracking heatmap helps you to gather & visualize data about the most & least attention capturing website sections & elements.| Blog
IMB Bank, a popular banking institution, relied on VWO to bring a structured optimization process and thereby increase their conversion rate by 87%.| Website
Dive into the intricacies of behavior analytics and understand its significance and uncover valuable insights on selecting a suitable tool for behavior analytics| Blog
A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.| Website