A clickmap is a visual representation of clicks by users on website elements. It shows you how users browse your website so you can optimize it accordingly.| VWO Glossary
In this post, we share the reasons why it is important for your business to do landing page testing, along with tools and ideas to help you get started.| Blog
Collect, unify, and enrich your customer data to optimize experiments, personalize buying journeys, and fine-tune marketing campaigns.| Website
Website optimization is process of using strategies & experiments to improve performance of your website, drive traffic & increase conversions. Learn more.| Website
As Google Optimize has now completely shut down, check out 15 best a/b testing tools & software, split URL testing tools, and multivariate testing tools. Get more details about them.| Blog
VWO Platform is equipped to maneuver your entire optimization program. It lets you test experiences, understand customers, personalize buying journeys, and continuously measure conversion success.| Website
Learn the difference between click-through rate(CTR) & conversion rate, CTR formula, conversion rate formula, how to calculate CTR and conversion rate, and more.| Blog
Website surveys are a means of gathering both qualitative & quantitative feedback on your website or products directly from the users. Learn more.| Website
Session Recording is a tool for recording sessions (without PII) of website visitors & gain behavioral insights. Learn how it works, its benefits, challenges, and mistakes you should avoid.| Website
Customer Experience Optimization is the art of improving a customer's journey throughout their lifecycle while maintaining your brand’s image. Learn more.| Website
Learn how VWO customers achieve higher customer engagement & site conversion rates through these real-life case studies & success stories.| Website
In this guide, know more about how to grow website traffic. Learn about the different ways, followed by experts, to increase your website traffic.| Website
Multivariate testing helps analyze the performance of multiple page elements in various combinations to understand which one leaves the highest impact. Learn more with examples.| Website
Heatmap is a data visualization tool that helps businesses analyze how visitors interact with their website. Learn about types of heatmaps, when to use them, and more.| Website
VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.| Website
Heatmap is a graphical representation of the most engaging areas of a website.| VWO Glossary
Form Analytics is an in-depth analysis of visitors' interaction with forms present on a website. Read this guide containing examples to know more.| Website
Find our list of the top 11 best free heatmap tools to boost your conversions. Compare price plans to select amongst them.| Blog
In this post, learn how eye tracking heatmap helps you to gather & visualize data about the most & least attention capturing website sections & elements.| Blog
IMB Bank, a popular banking institution, relied on VWO to bring a structured optimization process and thereby increase their conversion rate by 87%.| Website
Dive into the intricacies of behavior analytics and understand its significance and uncover valuable insights on selecting a suitable tool for behavior analytics| Blog
A/B testing (also called split testing) is comparing two versions of a web page to figure out the better performing variation. Learn more with examples.| Website