Short-term financing—a loan that's paid back in 12 months or less—often attracts startup founders looking for lower capital costs and quick access to cash, but those benefits can fade quickly if the loan terms don’t line up with what the business needs. How do you know if short-term debt can help your SaaS business grow without adding unnecessary risk and costs? Start here.| Lighter Capital
Websites are tricky things to get right, especially SaaS websites in which the primary goal is to convert visitors into customers. And the worst thing is: there’s no such thing as “perfect” when it comes to your SaaS website. Your business will grow and change. Your market and customers will evolve. As a result, your website needs to be able to adapt to reflect all of these things.Keeping up to date with what’s working in the world of optimization, together with looking at your own an...| Lighter Capital
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.| Lighter Capital
We walk you through everything you need to know to grow your SaaS business from idea to $50 million in annual revenue. Between building your product, your internal processes and your startup team, there are a lot of moving parts to manage to keep the business moving in the right direction. Here's what to do to complete the journey in 3 stages.| Lighter Capital
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.| Lighter Capital
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.| Lighter Capital
What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.| Lighter Capital
We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.| Lighter Capital
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.| Lighter Capital