The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.| Mailchimp
Mailchimp's reports include open and click rates. These rates help you track audience engagement. Use them to learn what subject lines and content perform well.| Mailchimp
Mailchimp stores your contact data in audience fields. Learn about field types, how to view this data, and how to add and delete fields.| Mailchimp
Segmenting your email lists helps you get better open and click rates. Targeted messages to groups within your lists make campaigns more effective.| Mailchimp