Find out how much runway your SaaS startup should have and how to extend your runway if you need more to sustain growth.| Lighter Capital
Some entrepreneurs think that what matters most is a disruptive product with a big potential market and that investors don’t care much about revenue streams. While it’s true that many investors look at future potential, they also care about your current performance. In fact, your current revenues are a good predictor of your potential revenue in the future.Unlike one-time deals or one-off services rendered to clients, recurring revenue — such as revenue derived from subscriptions — ar...| Lighter Capital
We walk you through everything you need to know to grow your SaaS business from idea to $50 million in annual revenue. Between building your product, your internal processes and your startup team, there are a lot of moving parts to manage to keep the business moving in the right direction. Here's what to do to complete the journey in 3 stages.| Lighter Capital
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This means not only having a thorough understanding of SaaS sales cycles, models, and metrics, but also knowing how to apply that knowledge in a manner that fosters a state of growth for your startup. It can be time-consuming and confusing – but having a detailed roadmap to follow can save a ton of headaches further down the track.You’ll never have as much tim...| Lighter Capital
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.| Lighter Capital
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that tech entrepreneurs wake up thinking about and obsess over until they go to sleep at night.Customer retention, on the other hand, tends to get lost in the startup shuffle. But this shouldn’t be the case. Retaining customers is equally, if not more, important than customer acquisition, especially when you don't have many to lose!Business revenue streams f...| Lighter Capital
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.| Lighter Capital
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.| Lighter Capital