SaaS Annual Contract Value (ACV) Explained
What is ACV and what's a typical ACV for a SaaS business? We explain annual contract value, how to calculate it, and more.| Lighter Capital
What is ACV and what's a typical ACV for a SaaS business? We explain annual contract value, how to calculate it, and more.| Lighter Capital
Two of entrepreneurs’ favorite topics are growing and scaling a business. The words are thrown around a lot, and the enthusiasm with which they’re used often exceeds the accuracy. Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.| Lighter Capital
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.| Lighter Capital
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.| Lighter Capital
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.| Lighter Capital
What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.| Lighter Capital
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that tech entrepreneurs wake up thinking about and obsess over until they go to sleep at night.Customer retention, on the other hand, tends to get lost in the startup shuffle. But this shouldn’t be the case. Retaining customers is equally, if not more, important than customer acquisition, especially when you don't have many to lose!Business revenue streams f...| Lighter Capital
Our guide to revenue-based financing explores pros, cons, use cases, funding requirements & more. Find out if RBF is right for your startup.| Lighter Capital
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.| Lighter Capital
We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.| Lighter Capital
