Here’s the hard truth: if you’re thinking of shelling out big bucks on a top KOL (Key Opinion Leader) in China, you better be 100% ready—or you’re going to watch that investment go up in smoke. KOLs in China can drive massive exposure, but if your brand isn’t prepared, you’ll end up bleeding money instead...| Ecommerce China
With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing new technologies and innovations. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Today we are taking a deeper look into...| Ecommerce China
Open Image…Save ImageOpen Image (using #TmpD/ia)… To the people who already are familiar with Chinese social media or E-commerce platforms, they must already hear about WeChat, Weibo, Taobao, Tmall, even JD, Suning, Kaola, VIP.com, etc. however there is a new but useful app you also should note down, and it is called Xiaohongshu (Little Red Book). Xiaohongshu is a...| Ecommerce China
