Nearly 70% of e-commerce shoppers abandon their carts before making a purchase. People leave stuff behind for all sorts of reasons. But here's the good news: With abandoned cart emails, you can bring them back.| Mailchimp
Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.| Mailchimp
How connecting your apps and other platforms with Mailchimp API 3.0 will help you save time, learn more about your audience, and increase relevance.| Mailchimp
Want some email marketing tips? Here's a checklist to help you design effective, personalized email campaigns that will generate more sales.| Mailchimp
How Topo Designs uses abandoned cart and promo codes to drive sales.| Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.| Mailchimp
When you use Mailchimp for CRM, it’s easy to understand your data and make your marketing budget go further.| Mailchimp
Learn 4 common misconceptions about tags and segments, and how to start using them for smarter marketing.| Mailchimp
In a world where people are bombarded by content the challenge for every business is to capture the attention of customers. Behavioral targeting allows you to do just that.| Mailchimp
Put simply, your bounce rate is the number of people that come to your website and leave without clicking to any other pages besides the one they first landed on. In other words, they “bounce” away from your site almost immediately.| Mailchimp
See the complete list of Mailchimp’s marketing features; including email, marketing automation, social media and more.| Mailchimp
Segmenting your email lists helps you get better open and click rates. Targeted messages to groups within your lists make campaigns more effective.| Mailchimp
Welcome to our list of commonly used marketing terms. The industry is always evolving, so the goal of this index is to clarify any confusing jargon you encounter. Not only will it help you make the most of our features, it’ll empower you to market smarter.| Mailchimp
When you personalize your marketing, you send the right message to the right people at the right time. Not only does it give your content a touch of humanity, it can drive revenue, too. Here’s why you should make your marketing unique to every customer.| Mailchimp
Digital marketing is the promotion of brands using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages.| Mailchimp
Retargeting, or remarketing, gets website visitors who didn't convert back to your site by showing them relevant ads.| Mailchimp
When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around. In this article we’ll discuss how email marketing can benefit your business, and we’ll give you a few tips to help you get started.| Mailchimp