People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and other user interfaces.| Nielsen Norman Group
Getting users to make a small commitment and follow up on it can increase engagement with content.| Nielsen Norman Group
A perceived high-authority status of the person making a request can make people more compliant with that request. Applying this principle in UX can ease users' decision-making process.| Nielsen Norman Group
現在の状態を伝えることで、ユーザーはそのシステムをコントロールできていると感じ、目的達成のための適切な行動がとれるようになり、最終的にはそのブランドを信頼するようになる。| U-Site