In France, 23.2 million viewers tuned in for France Télévisions’ coverage of the Olympics' opening showpiece event.| SportsPro
Genius Sports' data-driven Trend Genius product will help brands target fans and optimise ad spend during major sporting events on X.| SportsPro
NBC's Gary Zenkel admits it was “scary” to see numbers fall for the Covid-hit Olympic Games in Tokyo and Beijing.| SportsPro
Angela Ruggiero says partners are "celebrating" same number of male and female athletes competing in Paris.| SportsPro