Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.| AppsFlyer
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.| AppsFlyer
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.| AppsFlyer
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.| AppsFlyer