With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.| AppsFlyer
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.| AppsFlyer
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.| AppsFlyer
Learn about what is video completion rate (vcr), how to calculate it, why its an important metric, and how to improve your video conversion rates.| AppsFlyer
Is your ASO strategy working? There are dozens of metrics & KPIs which are essential to track, but which are the most important? Read to find out.| AppsFlyer
Learn how to write an app description to attract users & increase app discoverability. Win users with our best practices for this ASO hidden asset.| AppsFlyer
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.| AppsFlyer
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.| AppsFlyer
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is eCPM, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.| AppsFlyer
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CTR? Learn about the click-through rate formula, how it works, its difference from other marketing metrics, and understand how to improve it.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.| AppsFlyer
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.| AppsFlyer