With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.| AppsFlyer
One of the driving factors behind a successful mobile app is continuously optimizing the end-to-end performance. Find out more inside.| AppsFlyer
App ratings and reviews are a critical part of an effective ASO strategy. Read our tips for improving them, and understand their importance.| AppsFlyer
Looking for the most effective ways to promote your app? Read some of the best marketing tactics you should try that will take you to the next level.| AppsFlyer
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
In order for your app to standout and succeed in the highly competitive app industry you need to use the best app growth strategy and tactics.| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.| AppsFlyer