Predictive analytics make use of data along with techniques like statistics, analysis, and machine learning to create a perfect prediction related to the future.| Express Analytics
The 360-degree view of customers merges customer data from various touch points into a single customer view. Know why it's important.| Express Analytics
How to Build a Customer Profile Database? Build a customer interactions database. This is the first of the six important steps in operationalizing analytics for any company| Express Analytics
Organizations need marketing intelligence to stay updated with recent developments and discover growth opportunities within specific market segments.| Express Analytics
Operationalizing Data analytics can be done cost-effectively if you implement the right practices and the right people. That’s so true. Know the what, why and how of operationalization analytics.| Express Analytics
Customer segmentation is a powerful strategy that helps you better understand your customer's needs and interests. Based on this, you can market your product or service.| Express Analytics