Learn about Customer Lifetime Value Analytics and its importance in building sustainable customer relationships over time.| Express Analytics
There are two ways to look at Customer Lifetime Value — Historic CLV and Predictive CLV. The historic method analyzes past data to judge how valuable a customer is. In this case, we don't try and predict the future value of that customer's purchases.| Express Analytics
Automated machine learning (AutoML) is a way of automating the whole process of applying machine learning to real world troubles.| Express Analytics
Organizations need marketing intelligence to stay updated with recent developments and discover growth opportunities within specific market segments.| Express Analytics
A customer journey map is a visual representation, it highlights your customer's experience from the time they arrive on your website/app, interact with your content, and contact you.| Express Analytics
The key answer to this question is purely dependent on the stage your business is in. If yours is a brand-new business, improving brand awareness through customer acquisition is obviously your high priority.| Express Analytics
Number of customers who leave your business in a given period is called churn. Churn can be analyzed at the customer, account, product, or service level. Customer churn rate, is the frequency at which individual customers leave a business in a specific time period. It can also be looked at by product/service, or at the account level.| Express Analytics
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.| Express Analytics