Learn how to do keyword research with Semrush. Find question-type keywords via a REGEX match filter. Step-by-step beginner-friendly tutorial.| LAZARINA STOY.
We talk about PolyFuzz, string matching, and fuzzy matching, its numerous applications in the world of SEO, its limitations and pitfalls, and how to get started with it regardless of your coding experience| LAZARINA STOY.
If you want a quick and dirty way to programmatically meta descriptions at scale using Python, this is the tutorial for you. Step-by-step process included.| LAZARINA STOY.
An in-depth review of the techniques that can be used for performing topic modeling on short-form text. Short-form text is typically user-generated, defined by lack of structure, presence of noise, and lack of context, causing difficulty for machine learning modeling.| LAZARINA STOY.
In this post, I break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience.| LAZARINA STOY.
Lazarina Stoy is an SEO Consultant, specializing in technical SEO and data analytics. By using data to inform strategy, she helps sites grow organically and consistently.| LAZARINA STOY.
Unlike rule-based automation which follows predefined paths, AI powered is designed for environments requiring nuanced decision-making. Understand all differences and how to use each in context.| LAZARINA STOY.
Entity analysis is a Machine Learning method that is frequently talked about, but not yet widely used in digital marketing and SEO, despite its many| LAZARINA STOY.
Sentiment analysis is a Machine Learning method that is not yet widely used in digital marketing and SEO, despite its many benefits for organizations and| LAZARINA STOY.
If you want to follow along by re-creating the analysis and visualizations, see this deck and get your copy the Looker Studio template| LAZARINA STOY.