Alignment is missing across most B2B organizations. We believe it will fall on RevOps or tight coupled sales and marketing ops teams to take the lead in turning Go-to-Market (GTM) efforts across organization into a team sport. CMOs and CROs will be responsible for tearing down the walls between sales and marketing.| Leadspace
Once you’ve determined your ICP and discovered your Total Addressable Market (TAM), it’s time to decide which leads to pursue. To determine where to focus your sales and marketing efforts, you need a way of scoring your leads across your TAM by their propensity to buy your product or service. Before you consider buying behavior, CRM data, feedback, discovery process, channel analysis and continuous refinement, you need a place to start. If you start with buyer behavior, you might spend mo...| Leadspace
What would it take for you to confidently and repeatedly deliver effective B2B sales and marketing campaigns to…| Leadspace
Thoughts, tips and best practices for B2B Sales and Marketing. Insights from industry professionals to help you excel.| Leadspace
Sales territory planning is one of the most important components of an organization’s go-to-market strategy. Frequently, sales leaders overlook territory planning as a catalyst for growth. Planning takes time, but right before the start of a new fiscal year or quarter, there’s often not enough time. It is also frequent to find organizations applying cookie-cutter or equal spread logic to the process of carving out territories in hopes of being fair or democratic to all the sales reps. How...| Leadspace
A persona scoring model uses AI-analytics and machine learning to determine the best personas for you to target. Persona models leverage standard or custom persona profiles to score the existing database and inbound leads based on their closest match. Persona models enable you to find net-new contacts within accounts and identify the right buyers for your product.| Leadspace
Time kills all deals – when you’re finding that your reps are assigned the wrong lead, time and effort is wasted to various degrees as they pursue the wrong lead until the mistake has been realized. Additionally, switching reps part way through outreach can cause confusion, miscommunication and poor reporting for that lead’s sales cycle. Furthermore, marketing can’t get credit for a lead until they successfully route the lead.| Leadspace
If you’re part of a sales or marketing team, then you’re used to leveraging numerous systems full of…| Leadspace
