Rethinking your buyer personas for effective marketing
Talk to your recent buyers and gather the insights you need to create decision-based buyer personas. This will help you reach your buyers more effectively.| CMO Alliance
Talk to your recent buyers and gather the insights you need to create decision-based buyer personas. This will help you reach your buyers more effectively.| CMO Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams.| Revenue Marketing Alliance
Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics.| Revenue Marketing Alliance
Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins.| Revenue Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
When you know where prospects are in their lifecycle, you can target them with content and offers that speak to their specific needs. This helps move them through the funnel.| Revenue Marketing Alliance
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance
Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer.| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
CMOs must build pipeline growth plans to demonstrate impact on business growth. But where do you start? Read on for more.| Marketing Alliance
