A head buyer is the final decision maker for products, goods, and services a company is buying. Read more on head buyer persona and B2B buyer responsibilities.| Sales Glossary
A sales cycle includes all the steps of a sales process, starting from the first customer contact to closing the deal. Here's what the sales cycle stages are.| Sales Glossary
Conversion rate is the formula for determining the ratio of sales or conversions per visitor. It can also refer to any chosen action made by visitors. Find out an average conversion rate and how to calculate it.| Sales Glossary
O teste A/B é um método usado para comparar duas versões (de páginas de destino do site, cópias de e-mail, anúncios, características do produto, etc.) para descobrir qual delas é melhor recebida pelos consumidores. Aqui está como começar um teste A/B para melhorar as conversões.| Sales Glossary
A sales funnel is a series of steps a lead goes through before they reach the point of buying. Here are the sales funnel stages and optimization tips for improved conversion.| Sales Glossary
B2B (business-to-business) is a transaction type made between businesses. Find out the difference between vertical and horizontal B2B.| Sales Glossary
This article presents a beginner's guide on how to craft your best email drip campaign based on the most popular questions.| Snovio Labs
Lead qualification is finding prospects who fit your ideal customer profile and have a high chance of becoming customers. Here’s how to qualify leads.| Sales Glossary
A buyer persona is a profile of your ideal customer based on the real data of your existing customers and market research. Here are some examples of buyer persona types you want to know.| Sales Glossary
A prospect is a potential client who is in the market for your product and has the resources needed to buy it. Here's how to find and convert prospects.| Sales Glossary
Decision-makers are people within a company who have the power to make financial decisions. Here's how to identify, approach, and befriend decision-makers.| Sales Glossary
Conversion is an action that moves a potential customer along the sales funnel. There are many types of conversions — find out how to track and calculate them.| Sales Glossary
Call to action (CTA) aims to persuade visitors to perform a certain action. Here's how you can write an effective CTA.| Sales Glossary
Lead generation is the process of attracting and capturing potential prospects. Here are the most popular lead generation channels and strategies.| Sales Glossary
Let’s walk together through the essential LinkedIn lead generation strategies, the right and balanced combination of which ensures significant expansion of your lead lists.| Snovio Labs