Email A/B best practices require a deep understanding of your email segmentation strategy and your campaign goals. How many of these do you currently put into practice?| Customer Engagement Blog
Discover common stages of an app user journey and what interactions and goals are important at each stage.| Customer Engagement Blog
AI is revolutionizing mobile messaging by enabling smarter automation and more efficient engagement. Here's how to get the most value.| Customer Engagement Blog
Push notifications are a vital communication channel for businesses today. Learn about web and mobile push notifications, best practices, history, and use…| OneSignal
Text message marketing, also known as SMS marketing, is a form of digital marketing that involves sending promotional messages or updates via text messages.| OneSignal
Open rate refers to the percentage of message recipients who opened the message and is typically used in the context of email marketing.| OneSignal
A well-executed referral program not only attracts new users but also encourages existing users to engage more deeply with your app, planting the seeds for long-term retention and growth.| Customer Engagement Blog
These are some of the tell-tale engagement signs that a free user may be getting close to converting into a paying customer| Customer Engagement Blog
Every time someone interacts with your mobile app, they are giving you invaluable data to help uncover both pain points and success markers.| Customer Engagement Blog
The user preference center touches everything from preferred communication channels (email, SMS, push notifications) to frequency controls, putting your users’ in charge of their journey with your platform.| Customer Engagement Blog