Do you want to know more about GA4? Read on for commonly asked questions surrounding Google Analytics 4 as we prepare for the future.| Digital Marketing and Analytics | Root and Branch
Google doesn't always make it easy, but you CAN create a report for GA4 events. Here is the fastest way to do it, plus other options| Digital Marketing and Analytics | Root and Branch
Updated Jan 2025: Automatically collected events in GA4 are triggered by basic interactions. There are three of them.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
User engagement is a new metric that did not exist in UA. Here's how to understand GA4 user engagement and the user engagement event.| Digital Marketing and Analytics | Root and Branch
When you see (not set) it means GA4 didn't collect all the data it needs. Here's what that means when GA4 landing page is not set.| Digital Marketing and Analytics | Root and Branch