Unlocking the power of the PMM–CS partnership
Discover how PMMs and customer success teams can join forces to improve retention and the customer experience – and drive long-term growth.| Product Marketing Alliance
Discover how PMMs and customer success teams can join forces to improve retention and the customer experience – and drive long-term growth.| Product Marketing Alliance
Sales enablement sessions are the ideal opportunity to put the sales reps on your team in the right frame of mind. They should be encouraged to ask questions to establish a firm understanding of your product and its features.| Product Marketing Alliance
Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact.| Product Marketing Alliance
The key to business success isn’t all about attracting new customers. No siree - you’ve got to give existing users a reason to stick around and make it impossible for them to slip through the cracks.| Customer Marketing Alliance
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.| Product Marketing Alliance
Feedback should be a vital component in your product marketing strategy and Customer Advisory Boards (CABs) are a great way to garner this insight.| Product Marketing Alliance
Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice.| Product Marketing Alliance
In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success.| Product Marketing Alliance
