Creating a successful web analytics team means understanding data collection, analysis, and reporting within the broader context of a data analytics team. With the deprecation of Universal Analytics (UA) and its replacement by GA4, along with the phasing out of third-party cookies, it can be challenging to keep up. Web analytics tools and features are...| Augurian
To avoid losing your data when UA sunsets, partner with a Google Analytics 4 agency that can give you confidence in your GA4 migration.| Augurian
Google Analytics call tracking is seamless for CallRail. GA4 does not yet have a CallRail integration, find out when we expect to see it.| Augurian
GA4 is rolling out, and here is why some people think the new Google Analytics 4 sucks, with tips for navigating its benefits as a marketer.| Augurian
What is GA4? Will it replace Universal Analytics? Learn the history of GA, how GA4 differs from UA, and how they can be used together.| Augurian
