Creating a successful web analytics team means understanding data collection, analysis, and reporting within the broader context of a data analytics team. With the deprecation of Universal Analytics (UA) and its replacement by GA4, along with the phasing out of third-party cookies, it can be challenging to keep up. Web analytics tools and features are...| Augurian
You are the backbone of your company’s marketing, running a small, scrappy team within a larger organization. It’s like being the captain of a fast-paced startup inside a big company, juggling many tasks with limited resources. But you spend too much time making sense of your analytics and reports without proper data analysis. Therefore, aligning...| Augurian
You know that marketing analytics is pivotal in driving business growth and understanding consumer behavior. If you have the right setup, you can leverage it into actionable digital marketing tactics. However, for marketing leaders with limited resources like yourself, evaluating the performance of a marketing analytics team—which might not even exist yet—can be a daunting...| Augurian
