A Product Branding Strategy For Driving Shelf Performance.
Discover the secrets of effective product branding and develop a strategy that maximizes sales performance while avoiding common pitfalls.| SmashBrand
Discover the secrets of effective product branding and develop a strategy that maximizes sales performance while avoiding common pitfalls.| SmashBrand
Here are some of the most common branding mistakes that can spell doom for any product. Avoid these mistakes and chances are you can build a strong brand.| SmashBrand
Don't anchor yourself to a losing strategy or think that because you're not a B2C, your branding and positioning doesn't matter.| SmashBrand
Do you want to know what is product branding? This article explains all the fundamental concepts of product branding in detail, making it easier to understand,| SmashBrand
Discover the key steps involved in formulating an effective multi product branding strategy and learn how to manage a multi product brand effectively.| SmashBrand
How do you stand out and leave a lasting impression with your wine packaging design? That is exactly what this complete guide for wine brands covers.| SmashBrand
Learn the art of brand development in marketing and master the steps to crafting a successful strategy to turn your company into a scalable brand.| SmashBrand
The tale of Patrón's bottle is one to take note of if your business sells anything that sits on a shelf hoping to be purchased.| SmashBrand
Here's a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.| SmashBrand
Learn everything you must know about developing a retail-ready ice cream packaging design. This article is your A-Z guide for creating packaging that performs.| SmashBrand
Every great brand has an instantly identifiable symbol. Once you've thought of your own crisp, clean identifier, you'll be on your way.| SmashBrand
In this guide to brand understanding, we unpack all of the important aspects you need to understand about your company to improve brand performance.| SmashBrand
Brand naming is more than important, it's critical to short and long term success; unlock the strategies for creating names that leave a lasting impression.| SmashBrand
We've compiled a comprehensive list of the most important rebranding questions you must ask before and during the overhaul: This list is your go-to guide.| SmashBrand
This article is your complete guide to food packaging design. Here's the info needed to create a packaging design that disrupts the shelf and converts to sale.| SmashBrand
Why do big brands fail when going online? CPG Ecommerce success is more than a good looking website. Here is your complete guide to Ecommerce for CPG brands.| SmashBrand
Brand stretching will either be the best or worst decision your brand makes. In this complete guide, you will discover the best time and way to stretch a brand.| SmashBrand
In this complete guide for developing a brand extension strategy, you will discover how to capture greater market share with your next product launch.| SmashBrand
Sounds cheesy, but the fastest way to the checkout aisle is through your buyer’s heart. Competition is steep; only eye-catching designs distinguish themselves.| SmashBrand
Elevate Your Branding Strategy with Actionable CPG Insights. Drive Success and Build a Stronger Business Foundation. Discover Growth Strategies In This Guide.| SmashBrand
A brand purpose unifies your company across products, people, and processes. How does a company define—and stick to—a value-driving purpose?| SmashBrand
Whether you’re a new CPG brand or an established category leader, this article will help you understand CPG marketing in this new economy. We discuss the latest CPG trends, strategies, and challenges for consumer packaged goods brands with examples of winning CPG marketing strategies. Having worked alongside internal CPG marketing teams at the world’s leading| SmashBrand
Unlock expert CPG branding insights from a top agency. Learn how to build, grow, and dominate your market with a powerful branding strategy!| SmashBrand
Brand repositioning requires significant understanding before you can begin the process. This complete guide will teach you all about repositioning a brand.| SmashBrand
Our team of branding experts has put together a comprehensive resource on rebranding to help you understand everything necessary for a successful relaunch.| SmashBrand
Learn everything you need to know about brand equity and how to cultivate it to elevate yourself in a product category, or successfully penetrate the next one.| SmashBrand
How do you take your company from good to great? Create an effective strategy that strengthens and expands your brand footprint. This article shows you how.| SmashBrand
The brand audit is an integral part of the brand development process. Learn the necessary steps for performing a goal-oriented audit for optimal shelf impact.| SmashBrand
Here’s how to make sure your brand storytelling is a powerful, effective strategy used to connect with consumers and leave a lasting impression.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
Strategic brand development isn't easy. There are numerous steps in the process, many of which brands do not take, but not you after reading this article.| SmashBrand
There's the "standard" brand development strategy, and then there's the big brand way. Learn the brand development playbook for competing at the highest level.| SmashBrand
Creating a brand development strategy demands a comprehensive and systematic process. This guide teaches the winning formula and provides tips for each step.| SmashBrand
Learn the art of creative brand development. Discover creative ideas of branding and gaining an edge over your competitors in this comprehensive guide.| SmashBrand
The brand development index is an important part of your data-driven strategy. Here's a guide that helps you understand the what, why, and how of the BDI.| SmashBrand
Want to understand our process to create best selling products for emerging and leading brands? This how-to guide is a framework for product brand development.| SmashBrand
