Whether you’re a software engineer who’s been asked to write something for your company’s blog or documentation, or you’re a non-technical marketing person who’s trying to help their contributors improve their skills, here's how you can write better tutorials.| Developer Marketing Alliance
This case study aims to show how the ChatGPT API was marketed and the lessons you can learn from the company.| Developer Marketing Alliance
We’ve looked into how you can market your SaaS product, create a great go-to-market SaaS strategy, and track the success of your SaaS marketing with the right metrics – now, we’re diving into how you can price your SaaS product.| GTM Alliance
We’ve discussed the importance of marketers getting into that headspace of a developer. That’s our ultimate goal, to bridge the gap between the marketer and the developer.| Developer Marketing Alliance
To meet the new tech demands around the world (and to be able to keep innovating), developers tend to specialize and focus in certain areas, which is why you’ll find so many different types of devs.| Developer Marketing Alliance
Senior Product Marketing Manager, Shaziya Bandukia, outlines the benefits of developing a Voice of Developer program.| Developer Marketing Alliance
Developer marketing involves techniques and strategies aimed at raising awareness, driving adoption, and boosting the championing of SaaS platforms, tech solutions, etc. Peer validation is incredibly important in developer marketing, as is the relationship between marketers and developers.| Developer Marketing Alliance
Whether you’re building a developer community from scratch or joining an existing, active one, you’ll find that investing time and effort into a dev community offers many benefits to both developers and marketers. We’re taking a look at them in this article.| Developer Marketing Alliance
Managing a community, despite being rewarding, also comes with its own challenges and hurdles—these can depend on how many members you have, the type of community you manage, etc.| Community-Led Alliance