The second stage of the Design Thinking process involves synthesizing observations about your users from the first, empathize stage to create problem statements.| The Interaction Design Foundation
Fix these top persona mistakes fast and turn unhappy customers into brand advocates. More success, more credibility, and a career and life you love!| The Interaction Design Foundation
Learn UX heuristics to design intuitive, user-friendly interfaces. Start improving your designs today.| The Interaction Design Foundation
Master personas with our 2025 UX guide—build with real research, align teams, and future-proof your design career.| The Interaction Design Foundation
Discover how personas can help you avoid costly business mistakes—like those made by JCPenney and Coca-Cola—and create products users love.| The Interaction Design Foundation
One of the most important elements in design thinking and the wider area of human-centered design is empathy. Let' s look at what empathy is, and why is it so vital for businesses and designers.| The Interaction Design Foundation
Stand out in your career by designing for real people. Use personas to build empathy and make smarter decisions.| The Interaction Design Foundation
Explore ideation in design thinking: a creative process for generating diverse solutions to complex problems, fostering innovation and collaboration.| The Interaction Design Foundation
Unlock your creative problem-solving skills and tackle design challenges effectively. Learn actionable techniques today!| The Interaction Design Foundation
Bias is the way humans interpret and evaluate information according to how it' s presented or perceived through the lens of their values and beliefs.| The Interaction Design Foundation
Anchoring is a cognitive bias that occurs if someone presents information in a way that limits an audience’s range of thought/reference.| The Interaction Design Foundation
Prototypes are early models of a product that simulate its design and functionality. Prototyping is the experimental process of making prototypes.| The Interaction Design Foundation
Copywriting is the practice of writing text to optimize a design’s usability and encourage users to interact with it.| The Interaction Design Foundation
Get to know about what is an empathy map and how to do empathy mapping. You will also explore the benefits of empathy maps and top five tips on empathy mapping sessions.| The Interaction Design Foundation
Explore service design' s approach to crafting comprehensive user and provider experiences that are sustainable and efficient.| The Interaction Design Foundation
Discover key product management strategies to elevate your designs. Learn more and excel in your career.| The Interaction Design Foundation
Discover how user behavior shapes design. Learn more and enhance your skills with IxDF courses.| The Interaction Design Foundation
Learn to research, build, and apply personas that humanize users, cut costly errors, and drive user-centered design that improves lives and grows your career.| The Interaction Design Foundation
Creating personas helps you understand your users’ needs, experiences, behaviours and goals. Learn more about how they help you create great user experiences.| The Interaction Design Foundation
Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions.| The Interaction Design Foundation
The 5 Whys method is an iterative technique pioneered at Toyota Motor Corporation to explore the cause-and-effect relationships underlying a specific problem.| The Interaction Design Foundation