Most people are wasting their time trying to increase conversion rates in the wrong place. This article shows you exactly where to spend your time and effort!| Blog
In this post, we share the reasons why it is important for your business to do landing page testing, along with tools and ideas to help you get started.| Blog
Learn the difference between click-through rate(CTR) & conversion rate, CTR formula, conversion rate formula, how to calculate CTR and conversion rate, and more.| Blog
New to the world of Conversion Rate Optimization and Split testing? Find your direction using these 5 easy A/B test ideas and tips.| Blog
Click-through rate (CTR) is a digital marketing metric used to measure ad performance in terms of the number of clicks received on the campaign against the number of views (impressions).| VWO Glossary
Heatmap is a graphical representation of the most engaging areas of a website.| VWO Glossary
The drop-off rate sometimes referred to as the abandonment rate, is the percentage of visitors who visit the website and enter the conversion process (the funnel) but do not proceed further or take the desired action.| VWO Glossary