Advantage+ Campaign Creation: A Complete Guide - Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.| Jon Loomer Digital
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here's how...| Jon Loomer Digital
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?| Jon Loomer Digital
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.| Jon Loomer Digital
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here's an example...| Jon Loomer Digital
The performance goal may be the most important selection when creating a campaign. Here's a guide to the 21 performance goals via 71 paths.| Jon Loomer Digital
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you'd use one or the other.| Jon Loomer Digital
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...| Jon Loomer Digital
Meta is rolling out Opportunity Score to Ads Manager, which represents how optimized your campaigns, ad sets and ads are. Here's how it works.| Jon Loomer Digital
