Let’s dive into what, exactly, PR measurement looks like, public relations KPIs you’ll want to be tracking, and some tools that you can use to get started.| Prowly
The PESO model in public relations helps PR professionals tie their work to specific business outcomes. Here is what it is and how it works.| Prowly
Find out why press clipping is the most effective method to track mentions, analyze your strategy, monitor competitors, and report back on your progress.| Prowly
Discover top media pitch examples from PR pros across industries. Learn what makes a winning pitch and how to craft one that grabs attention.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Explore the concept of earned media. Understand its benefits and discover successful campaign examples in our comprehensive guide.| Prowly
Learn how to use the full potential of paid, owned and earned media and create a comprehensive and beneficial PR strategy.| Prowly