How to Measure Brand Equity: Step-by-Step Guide
Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
Discover essential brand health metrics that can enhance your performance. Learn how to measure and improve your brand strategy for good.| Prowly
Address modern-day reputation challenges and build public trust with the most effective brand reputation management strategies.| Prowly
Brand visibility isn’t just social media. Learn how to get seen across all channels & track your impact with media monitoring tools for PR.| Prowly
Explore the key brand metrics every PR pro needs to know and turn insights into strategic advantage to strengthen your brand's position.| Prowly
Learn how to measure brand engagement with useful metrics to show off your success and the positive impact you've had on your clients PR ROI.| Prowly
Learn all about the best communication measurement tools to help you evaluate your communication efforts: key features, pricing and more.| Prowly
Reach vs impressions: Understand the key PR metrics that highlight your strategy's impact and show real value to stakeholders.| Prowly
Enhance your PR evaluation process with effective measurement strategies. Learn how to track success and improve future campaigns.| Prowly
Learn how to measure brand performance through awareness, sentiment, and ROI to drive smarter marketing and PR decisions.| Prowly
Learn everything about print monitoring: how to track print media coverage, compare top print monitoring tools, and choose the best solution for your needs.| Prowly
Discover what broadcast monitoring means, how to track TV and radio mentions, and which tools help PR pros stay on top of media coverage.| Prowly
Discover 10 PR metrics that can finally show the value of your PR activities and strategy. Measure for success and drive impactful results.| Prowly
PR Reports are crucial part of every PR specialist's job. We've provided an extensive example and two templates that you can use by yourself.| Prowly
Social listening is becoming increasingly popular in the PR and marketing world. Here are the most important benefits of social listening for PR agencies.| Prowly
Measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Here's how to create your PR reports.| Prowly
We show you the significant features and benefits a PR professional can gain with an upgrade to a Google Alerts alternative.| Prowly
Let’s dive into what, exactly, PR measurement looks like, public relations KPIs you’ll want to be tracking, and some tools that you can use to get started.| Prowly
Whether you’re considering a career in PR, or you want to self-improve in your current PR career, here are the top PR skills you should know about.| Prowly
Find out why press clipping is the most effective method to track mentions, analyze your strategy, monitor competitors, and report back on your progress.| Prowly
Get better results from your PR efforts in 2024: adopt a data-driven PR strategy. Today, we’ll tell you just how to do it.| Prowly
Learn what and how valuable media mentions are in PR. Find out exactly how to track media mentions and the tools that can help you find them fast.| Prowly
Find out what it takes to build a memorable media report that will leave an impact on your reader, including sample reports and useful tips.| Prowly
Find out how to use social listening tools to get a complete overview of your brand reputation and verify your PR strategy with concrete data.| Prowly
Influencers can be a great asset to your public relations strategy. Learn the ins and outs of influencer PR and how to get started with ease.| Prowly
Looking for brand monitoring tools? Here's a curated list of 13 tools - with tips on how to choose the best option.| Prowly
What is sentiment analysis and how is it used in PR? Find the methods, tools and processes in our handy guide based on current real-life examples.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Explore our 2024 guide to the best PR analytics tools. Learn which metrics matter and get insider tips to choose the tools to boost your PR effectiveness.| Prowly
How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly
Learn to drive better PR results by using relevant metrics, such as brand sentiment analysis, based on real-life examples.| Prowly
