Address modern-day reputation challenges and build public trust with the most effective brand reputation management strategies.| Prowly
Online press room software is out-front selling point for any comprehensive PR media management tool. Meet the best newsroom providers.| Prowly
Learn how to measure brand engagement with useful metrics to show off your success and the positive impact you've had on your clients PR ROI.| Prowly
Find the best competitor analysis tools for researching your competition across the web, social media, ads, in print, and many other platforms.| Prowly
Learn how to measure brand performance through awareness, sentiment, and ROI to drive smarter marketing and PR decisions.| Prowly
Discover what broadcast monitoring means, how to track TV and radio mentions, and which tools help PR pros stay on top of media coverage.| Prowly
Learn what brand identity is, why it’s important for PR, and how to build a strong, consistent brand presence.| Prowly
Social listening is becoming increasingly popular in the PR and marketing world. Here are the most important benefits of social listening for PR agencies.| Prowly
Looking for the best media monitoring tools? Here's a list of leading solutions for PR professionals - with their pros, cons, and prices.| Prowly
We show you the significant features and benefits a PR professional can gain with an upgrade to a Google Alerts alternative.| Prowly
Let’s dive into what, exactly, PR measurement looks like, public relations KPIs you’ll want to be tracking, and some tools that you can use to get started.| Prowly
The PESO model in public relations helps PR professionals tie their work to specific business outcomes. Here is what it is and how it works.| Prowly
Get better results from your PR efforts in 2024: adopt a data-driven PR strategy. Today, we’ll tell you just how to do it.| Prowly
Discover all the differences between social listening and social monitoring in the Public Relations industry, based on real-life examples.| Prowly
Enter a new level of customer advocacy by implementing social media listening. Make a bond with customers and let them be your brand advocates.| Prowly
Looking for brand monitoring tools? Here's a curated list of 13 tools - with tips on how to choose the best option.| Prowly
Get to know over 15 best social listening tools for PR professionals and compare them easily when looking for the solution that fits your needs.| Prowly
We show you key tactics to boost your corporate reputation management strategies. Understand what impacts your image and prepare an action plan.| Prowly
Keep your finger on the pulse of what is being said about your brand! Here’s why media monitoring is important for PR professionals.| Prowly
Can you develop an effective PR strategy without knowing who is talking about you and what are they saying? You can't. Here's how to do media monitoring.| Prowly
Learn all about using UVPM and its alternatives for PR. See how to measure your PR activities with meaningful metrics to show campaigns' real value.| Prowly
Learn what share of voice (SOV) means in marketing and PR and how to calculate share of voice for your brand. See recommended tools.| Prowly
What is sentiment analysis and how is it used in PR? Find the methods, tools and processes in our handy guide based on current real-life examples.| Prowly
Earned media may sound like hard work, but we’re here to dispel that myth. Here is how to create an earned media strategy that works.| Prowly
Learn what Advertising Value Equivalency is, how to calculate it and why you should track AVE alternatives to show your PR campaigns success.| Prowly
Explore the concept of earned media. Understand its benefits and discover successful campaign examples in our comprehensive guide.| Prowly
Want to get featured in top tier publications? Our guide reveals the best strategies for securing top tier media coverage.| Prowly
Want to get featured in a magazine? Our guide offers tips and strategies to help your story get noticed and published.| Prowly
Explore our 2024 guide to the best PR analytics tools. Learn which metrics matter and get insider tips to choose the tools to boost your PR effectiveness.| Prowly
Did you know that 92% of PRs feel stressed on a daily basis? Dive in to find out how to turn your mindset around to have a healthy work-life balance.| Prowly
How much does Meltwater cost in 2025? Find out in this guide to Meltwater pricing and features, and see if it suits your needs.| Prowly
How do you know if your PR campaigns are a hit or a flop? Here is a detailed guide on how to measure PR campaign performance.| Prowly
Learn to drive better PR results by using relevant metrics, such as brand sentiment analysis, based on real-life examples.| Prowly