Get a clear understanding of your market landscape. This guide covers customers, competitors, partners, and external forces shaping your business.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance
Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| Competitive Intelligence Alliance
That advantage you’ve worked so hard to create? Your competitors are working day and night to replicate it, beat it, and take those hard-won customers right out of your hands. 😤 So how do you stop your competitors cloning your strategy? How do you make your competitive advantage sustainable?| Competitive Intelligence Alliance