Prestige pricing, also known as premium pricing, or image pricing, is what businesses do when they sell at a high price to communicate value.| Competitive Intelligence Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse.| Competitive Intelligence Alliance
Implicit segmentation is the practice of using implied data to make assumptions about customers and categorize them. From there, you can predict future behavior, produce more targeted messaging, or provide a better customer experience.| Competitive Intelligence Alliance
Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.| Competitive Intelligence Alliance
A niche business strategy is one that sees you targeting a particularly small subset of consumers. Rather than trying to be everything to everyone, you aim to provide the best solution for a small group of people.| Competitive Intelligence Alliance