So you have to write a white paper... - That White Paper Guy
This quick-start guide to writing a white paper explains all the basics, and offers many tips and resources to help you avoid common pitfalls.| That White Paper Guy
This quick-start guide to writing a white paper explains all the basics, and offers many tips and resources to help you avoid common pitfalls.| That White Paper Guy
Just finished a white paper? Now tell the world about it. Use our checklist of 18 must-do promotions for any white paper.| That White Paper Guy
And when it isn’t, do less of it. That’s a pretty good rule of thumb for how to promote your white papers. People often ask me, “How do I get anyone to notice my white paper?” Well, you have to promote it. Here’s my checklist of the 18 must-do promotions. Beyond those, you can start…| That White Paper Guy
Quick tip: When a promotion works, do more of it | This just in: Don't tell us you're honest | I told you so: B2B prospects are distracted | Book Giveaway Extended| That White Paper Guy
