In the premier research report of 2022, CommerceNext surveyed top brand and retail marketing executives to ascertain their plans for navigating this year.| CommerceNext
Lack of cooperation is a consistent obstacle for retailers across the globe. It’s up to an entire company’s culture, from the top down, to prioritize CX.| CommerceNext
At the 2024 CommerceNexty Awards, e.l.f. Cosmetics was honored with the Marketing Innovator of the Year Award for their creative and engaging true crime parody documentary, Cosmetic Criminals. This campaign humorously depicted the phenomenon of “e.l.f. pinching”—the act of borrowing makeup without any intention of returning it—prevalent in households everywhere. We sat down with Laurie […]| CommerceNext