Websites are tricky things to get right, especially SaaS websites in which the primary goal is to convert visitors into customers. And the worst thing is: there’s no such thing as “perfect” when it comes to your SaaS website. Your business will grow and change. Your market and customers will evolve. As a result, your website needs to be able to adapt to reflect all of these things.Keeping up to date with what’s working in the world of optimization, together with looking at your own an...| Lighter Capital
When it's time to get serious and raise seed money for your startup, start here. Learn what it is and how to prepare for a seed round.| Lighter Capital
Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.| Lighter Capital
We walk you through everything you need to know to grow your SaaS business from idea to $50 million in annual revenue. Between building your product, your internal processes and your startup team, there are a lot of moving parts to manage to keep the business moving in the right direction. Here's what to do to complete the journey in 3 stages.| Lighter Capital
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This means not only having a thorough understanding of SaaS sales cycles, models, and metrics, but also knowing how to apply that knowledge in a manner that fosters a state of growth for your startup. It can be time-consuming and confusing – but having a detailed roadmap to follow can save a ton of headaches further down the track.You’ll never have as much tim...| Lighter Capital
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.| Lighter Capital
