Find out if short-form video ads are the right fit for your brand with insights into their benefits, strategies, and ideal use cases.| TargetVideo
Attention metrics offer a more precise measurement of online user engagement and focus in terms of content and ads.| TargetVideo
Optimizing video ad campaigns is the key to generating a higher return on investment. Unoptimized ads run the risk of going unnoticed.| TargetVideo
What is CPM? Find out how to calculate, compare, and understand the factors affecting CPM rates to better optimize your ad campaign.| TargetVideo
For publishers interested in boosting ad revenue, here are my two cents on how to optimize and get the best prices for your ad inventory.| TargetVideo
The ongoing changes in privacy policies have made contextual targeting reaffirm its relevance in digital advertising.| Target Video
As the driving force behind digital marketing, behavioral advertising is one of the best methods for online audience targeting.| Target Video
Benefits of programmatic direct for website publishers include guaranteed ad deals, higher revenue, and strong advertiser partnerships.| Target Video
Native video advertising is when video ads seamlessly blend with the surrounding website content in format, style, and context.| Target Video
Google's long-awaited third-party cookies phase-out has started, here’s what publishers and advertisers need to know!| TargetVideo
Check out the upcoming video industry trends that will shape the video monetization and advertising landscape in 2024.| TargetVideo
Ad exchange platforms simplify the buying and selling of ad inventory, acting as a bridge between publishers and advertisers.| TargetVideo
Despite being considered the best ad targeting solution for years, there are problems with behavioral targeting that need to be addressed.| TargetVideo